If one was walking down the street could you pick them out of a crowd? Now imagine trying to recognize someone who isn’t yet a customer online.
That’s the challenge of so many digital marketing campaigns. Companies are flying blind and the time and investment required to pull the data needed and paint a picture is excessive.
That’s why LeadConnect starts every campaign with comprehensive research about your prospective customers. Who are they? What are their needs? What are their pain points? How can we be the most important voice in the room when they are ready to buy?
LeadConnect Research is done in three steps.
From day one, a Marketing Professional will work with you and your team to capture and discuss every detail about your business. Through a series of scheduled interviews and discussions, we will confirm details needed to paint a thorough picture of who you are and what you do in your industry.
Step one is only the start, however. From there, we will evaluate your key competitors online to see what they are doing well, what they aren’t and how we can outperform them.
We will also perform in-depth analysis of your website performance, review the current status of your SEO efforts, and outline the most important areas in which we can improve.
Upon completion, we will make a series of recommendations including a full overview of your current status in the market, where your competitors sit, how you can improve your efforts, and what efforts we will make in the first months of our engagement together.
If you’re ready to learn more about LeadConnect and our Research processes, contact us today. We can schedule a consultation with one of our Marketing Professionals to discuss next steps for your online marketing campaign.